Well, this marks the first blog post for the Spring 2016 Big Buddy campaigns group, also known as Lagniappe Public Relations or LPR. The semester is off to a fantastic start and we have already hit the ground running with building our agency’s brand and brain storming program improvements for our client.
Over the next couple of months, our agency will be assisting Baton Rouge nonprofit, Big Buddy Program in raising awareness for the program and its events taking place in the community.
Throughout the course of the semester, our group will be engaged in service learning. According to Fayetteville State University , service learning is a “teaching and learning strategy that integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities.”
Luckily for us, our client is organizing a lot of exciting events in the next couple of months that will provide us with hands-on service learning experience.
The 26th annual Big Buddy Burger Bash is coming up in February. Catholic High School students will be serving burger meals for $10, and all proceeds will go to providing academic scholarships for students enrolled in the Big Buddy Program.
This March, the Providence Corporate Wellness Cup, a 5k race held in the heart of downtown Baton Rouge, will be our opportunity to create buzz and raise funds for the Big buddy Program. Last year, the race donated $16,000 to the Big Buddy Program. Registrants can sign up individually, or as part of a team. If you are interested in participating in this year’s race please visit here.
The well-known Dancing for Big Buddy 10th Annual Show will take place at LSU’s Pete Maravich Assembly Center in April. Community leaders come together for a fun ballroom dance competition.
Last but not least, the Crawfish King Cookoff Festival will be held in May. Local boilers will compete for the Crawfish King Title. Proceeds will go back to Big Buddy.
LPR is excited to assist Big Buddy faculty in attending and serving these events. We are also looking forward to getting to know those are directly affected by Big Buddy’s extended learning programs: the students and the mentors. These events do more than just raise money for this organization; they inspire local youth to reach their full potential.
We hope that our participation in these activities will provide us with a greater understanding of what the Big Buddy Program needs in terms of mentors, volunteers and donations. These opportunities will help us gain a perspective of what a nonprofit organization, such as Big Buddy Program, needs to successfully raise awareness and fund.